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It's also, clearly, their most viewed song on YouTube, and (for whatever it's worth) their most Shazamed song as well, indicating it gets played in public quite a bit as well. According to this list (which seems fairly comprehensive), Paint It, Black is the band's best selling song as well. https://chartmasters.org/top-songs/

This would all seem to clearly point to Paint It, Black being their most popular song these days.

I never considered the Shazam angle, but that's pretty useful info.

Bruce Springsteen
1. Born to Run
2. Born in the U.S.A.
3. Thunder Road
4. Dancing in the Dark
5. I'm On Fire
6. Streets of Philadelphia
7. Hungry Heart
8. The River
9. Glory Days
10. Atlantic City

R.E.M.
1. Losing My Religion
2. Everybody Hurts
3. It's the End of the World As We Know It
4. Radio Free Europe
5. The One I Love
6. Shiny Happy People
7. Man On the Moon
8. Nightswimming
9. Drive
10. What's the Frequency, Kenneth?

Rihanna
1. Umbrella
2. We Found Love
3. Work
4. Diamonds
5. Only Girl (In the World)
6. Needed Me
7. Love On the Brain
8. SOS
9. Pon de Replay
10. Don't Stop the Music

George Michael / Wham!
1. Careless Whisper
2. Faith
3. Last Christmas
4. Wake Me Up Before You Go-Go
5. Freedom! '90
6. Father Figure
7. Jesus to a Child
8. Fastlove
9. Everything She Wants
10. I Want Your Sex

Depeche Mode
1. Enjoy the Silence
2. Personal Jesus
3. Just Can't Get Enough
4. Never Let Me Down Again
5. People Are People
6. Policy of Truth
7. Everything Counts
8. Precious
9. It's No Good
10. Strangelove

The Police
1. Every Breath You Take
2. Roxanne
3. Message in a Bottle
4. Every Little Thing She Does is Magic
5. Don't Stand So Close To Me
6. Walking On the Moon
7. Can't Stand Losing You
8. So Lonely
9. King of Pain
10. Wrapped Around Your Finger

Why the high placement for I'm on Fire?

How is I'm On Fire's placement high? Top 10 single, certified 2x platinum by the RIAA, one of his more acclaimed songs, and one of his most streamed songs (both on Spotify and Youtube). Also, one of his most shazamed songs if you consider that relevant.
According to this it's one of his best selling songs as well:
https://chartmasters.org/cspc-bruce-spr ... -analysis/

I could maybe see it below Streets of Philadelphia but not any lower than that.

Just curious, as it's not on the current list. It's also his most covered song, I actually heard two other versions (by White Buffalo and Cassandra Violet) before I heard the original.

Fair enough.

Hall & Oates
1. You Make My Dreams (Come True)
2. I Can't Go for That (No Can Do)
3. Maneater
4. She's Gone
5. Rich Girl
6. Out of Touch
7. Sara Smile
8. Private Eyes
9. Kiss On My List
10. Say It Isn't So

I can't see why George Michael and Wham are combined. Those are incontrovertibly two separate musical entities.

Not sure about it, think it's fair to say they were dominated by George Michael creatively with him being a chief songwriter of the duo.

You can apply that logic to tons of acts, that doesn't make them interchangeable. Would you consider Brian Eno and Roxy Music to be indivisible? How about Paul Simon and S&G? Lou Reed and the Velvet Underground?